RSS for Business

Real Simple Syndication (RSS) feeds are being used by thousands of businesses every day to improve the way they interact with employees, partners, customers or visitors to their Web sites. Read below to learn how RSS is used in a business context.

Employee Communications and Collaboration

Whether it acts as the plumbing that aggregates and syndicates content from Enterprise 2.0 tools such as blogs, wikis and other social software, provides an alternative delivery vehicle for internal newsletters and other employee information or simply helps knowledge workers keep track of high-value business information, RSS is the lingua franca of business communications and collaboration. The benefits to business include more effective internal communications, reduced information overload and greater awareness of new or updated information from any source. Enterprise RSS solutions allow organizations to centrally manage the secure distribution of this RSS content to their employees, ensuring that the right content gets delivered to the right people in the right places.

Learn more about Enterprise RSS by downloading a whitepaper or attending a Webinar.

Customer Communications and Brand Extension

RSS content is often used to increase personalization or drive brand awareness on external Web sites. Content from the publisher or from around the blogosphere and Web can be delivered via widgets or in-page RSS readers right into an existing Web site. This approach can increase audience engagement and site stickiness by delivering a more compelling and/or personalized experience, which can translate to higher advertising revenues, increased page views and greater customer loyalty.

Learn more about RSS Widgets and Branded RSS Readers by visiting www.newsgatornews.com

RSS can also be used as marketing tool. By placing RSS feeds on your Web site, your customers or prospects can keep up with your latest press releases or company/executive blogs. RSS feeds can also be used as advertising vehicles. Providers such as SimpleFeed, Feedburner and Pheedo provide free or low-cost RSS marketing tools and services.